Alexa Amundson
8ddac49849
Paid Search: 5 ad groups, 10 ads, negative keywords, budget allocation Social: 5 Twitter threads, Reddit/HN posts for 5 subreddits + Show HN Display: 5 banner sets × 4 formats (leaderboard, rectangle, skyscraper, mobile) Video: 60s 'Own Your Stack' script + 30s 'The Math' script Email: 5-email nurture sequence with segmentation rules All backed by verified stats and named psych principles RoadChain-SHA2048: 3d877b6d5e4827c0 RoadChain-Identity: alexa@sovereign RoadChain-Full: 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
76 lines
1.7 KiB
Markdown
76 lines
1.7 KiB
Markdown
# Video Script: "The Math" (30 seconds)
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**Principle:** Disrupt-Then-Reframe + Anchoring
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**Format:** Kinetic typography + minimal hardware shots
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**Music:** Percussive, builds urgency
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---
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## Script
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```
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[0-3s] HOOK
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BLACK SCREEN. White text punches in:
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$3.90
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VO: "Three ninety an hour."
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[3-8s] THE ANCHOR
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Text animates — multiplies:
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$3.90 × 24 hours = $93.60/day
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$93.60 × 30 days = $2,808/month
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$2,808 × 12 months = $33,696/year
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VO: "That's what one cloud GPU costs per year."
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[8-12s] THE DISRUPTION
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All numbers shatter. New number drops in:
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$99
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VO: "This is what a Hailo-8 AI accelerator costs. Total."
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[12-18s] THE REFRAME
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Split screen:
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LEFT: Cloud bill climbing ($3.90... $93... $2,808... $33,696...)
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RIGHT: Hailo-8 on a Raspberry Pi. Static number: $99.
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26 TOPS of neural inference.
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No monthly bill.
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Runs forever.
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VO: "Twenty-six trillion operations per second. No bill. No expiration. No vendor."
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[18-25s] THE STACK
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Quick cuts — each with a number:
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5 Raspberry Pis
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52 TOPS
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16 AI models
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30 websites
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$0/month
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VO: "Five Pis. Fifty-two TOPS. Sixteen models. Thirty websites. Zero dollars a month."
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[25-30s] END
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Black. Logo. Tagline.
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BlackRoad OS
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Own your stack.
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blackroad.io
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AUDIO: Beat drops to silence.
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```
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---
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## Production Notes
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- **Kinetic typography is the star.** Numbers should animate with weight — big, bold, impactful.
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- **The multiplication sequence** should feel like a cash register running up.
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- **The $99 drop** should feel like relief — the number should land with a satisfying thud.
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- **Produce in all aspect ratios** (16:9, 9:16, 1:1).
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- **This is the paid ad version** — designed for pre-roll, social feed, and display.
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