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blackroad-marketing/ads/video-scripts/30s-the-math.md
Alexa Amundson 8ddac49849 feat: complete ad suite — search, social, display, video, email
Paid Search: 5 ad groups, 10 ads, negative keywords, budget allocation
Social: 5 Twitter threads, Reddit/HN posts for 5 subreddits + Show HN
Display: 5 banner sets × 4 formats (leaderboard, rectangle, skyscraper, mobile)
Video: 60s 'Own Your Stack' script + 30s 'The Math' script
Email: 5-email nurture sequence with segmentation rules

All backed by verified stats and named psych principles

RoadChain-SHA2048: 3d877b6d5e4827c0
RoadChain-Identity: alexa@sovereign
RoadChain-Full: 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
2026-03-14 19:46:50 -05:00

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Video Script: "The Math" (30 seconds)

Principle: Disrupt-Then-Reframe + Anchoring Format: Kinetic typography + minimal hardware shots Music: Percussive, builds urgency


Script

[0-3s] HOOK
BLACK SCREEN. White text punches in:

    $3.90

VO: "Three ninety an hour."

[3-8s] THE ANCHOR
Text animates — multiplies:

    $3.90 × 24 hours = $93.60/day
    $93.60 × 30 days = $2,808/month
    $2,808 × 12 months = $33,696/year

VO: "That's what one cloud GPU costs per year."

[8-12s] THE DISRUPTION
All numbers shatter. New number drops in:

    $99

VO: "This is what a Hailo-8 AI accelerator costs. Total."

[12-18s] THE REFRAME
Split screen:
LEFT: Cloud bill climbing ($3.90... $93... $2,808... $33,696...)
RIGHT: Hailo-8 on a Raspberry Pi. Static number: $99.

    26 TOPS of neural inference.
    No monthly bill.
    Runs forever.

VO: "Twenty-six trillion operations per second. No bill. No expiration. No vendor."

[18-25s] THE STACK
Quick cuts — each with a number:

    5 Raspberry Pis
    52 TOPS
    16 AI models
    30 websites
    $0/month

VO: "Five Pis. Fifty-two TOPS. Sixteen models. Thirty websites. Zero dollars a month."

[25-30s] END
Black. Logo. Tagline.

    BlackRoad OS
    Own your stack.
    blackroad.io

AUDIO: Beat drops to silence.

Production Notes

  • Kinetic typography is the star. Numbers should animate with weight — big, bold, impactful.
  • The multiplication sequence should feel like a cash register running up.
  • The $99 drop should feel like relief — the number should land with a satisfying thud.
  • Produce in all aspect ratios (16:9, 9:16, 1:1).
  • This is the paid ad version — designed for pre-roll, social feed, and display.