blackroad-marketing/ads/display/banner-copy.md

# BlackRoad Display Ad Copy

**Principle:** Peripheral Route — resolve in under 2 seconds
**Formats:** Leaderboard (728x90), Medium Rectangle (300x250), Skyscraper (160x600), Mobile (320x50)

---

## Set 1: The Math

### Leaderboard (728x90)
```
$3.90/hr for a cloud GPU.    $99 for a Hailo-8. Forever.    → blackroad.io
```

### Medium Rectangle (300x250)
```
Cloud GPU: $33,696/year

Hailo-8: $99. Once.

52 TOPS of AI inference
on a Raspberry Pi.

[Own Your Stack →]
```

### Skyscraper (160x600)
```
$3.90
/hour

×24
×365

= $33,696
/year

For ONE
cloud GPU.

—

$99.
Once.
Forever.

BlackRoad OS
[Start Free →]
```

### Mobile (320x50)
```
Cloud GPU: $33K/yr.  Hailo-8: $99 forever.  → blackroad.io
```

---

## Set 2: The Stat

### Leaderboard (728x90)
```
94% of IT leaders fear vendor lock-in.    0% of BlackRoad users have a vendor.    → blackroad.io
```

### Medium Rectangle (300x250)
```
94% of IT leaders
fear vendor lock-in.

BlackRoad runs on hardware
you own outright.

No API keys. No contracts.
No surprise pricing.

[Own Your Stack →]
```

### Skyscraper (160x600)
```
94%
of IT leaders
fear vendor
lock-in.

42%
are moving
workloads
back on-prem.

You're not
early.

You're right
on time.

BlackRoad OS
[Start Free →]
```

### Mobile (320x50)
```
94% fear lock-in. 0% vendor dependency.  → blackroad.io
```

---

## Set 3: The Infrastructure

### Leaderboard (728x90)
```
5 Pis. 52 TOPS. 16 models. 30 websites. $0/month.    BlackRoad OS → blackroad.io
```

### Medium Rectangle (300x250)
```
5 Raspberry Pis
run our entire company.

52 TOPS neural inference
16 AI models
30 websites
207 repositories
$0/month cloud bill

[See the architecture →]
```

### Skyscraper (160x600)
```
What $400
of hardware
runs:

30 websites
16 AI models
52 TOPS
207 repos
50 AI skills
334 web apps

Monthly
cloud bill:

$0

BlackRoad OS
Pave Tomorrow.
[Start Free →]
```

### Mobile (320x50)
```
5 Pis. 52 TOPS. 30 sites. $0/mo.  → blackroad.io
```

---

## Set 4: The Edge AI Market

### Leaderboard (728x90)
```
Edge AI: $24.9B → $118.7B by 2033.    The hardware costs $99.    → blackroad.io
```

### Medium Rectangle (300x250)
```
The edge AI market
will 5x by 2033.

$24.9B → $118.7B

The hardware that
powers it costs $99.

BlackRoad OS
[Get started →]
```

### Mobile (320x50)
```
Edge AI: $118B by 2033. Start with $99.  → blackroad.io
```

---

## Set 5: The Question

### Medium Rectangle (300x250)
```
You're reading this
on a device that loaded
content served by
a Raspberry Pi.

Did you notice?

That's the point.

[See how →]
```

### Leaderboard (728x90)
```
This page was served by a Raspberry Pi through a Cloudflare tunnel. You didn't notice. That's the point. → blackroad.io
```

---

## Design Specs

- **Background:** #000000 (black)
- **Text:** #FFFFFF (white)
- **Accent:** #FF1D6C (hot pink) — CTAs only
- **Font:** Space Grotesk (headlines), Inter (body)
- **Logo:** Bottom-right corner, small, white
- **No gradients in display ads** — keep flat for file size and readability
- **CTA buttons:** Hot pink background, white text, rounded corners
- **All ads must pass the 2-second test:** can someone understand the message in 2 seconds at a glance?

## Targeting

| Set | Audience | Platforms |
|-----|----------|-----------|
| The Math | Cloud users, DevOps | Google Display, LinkedIn |
| The Stat | IT decision makers | LinkedIn, tech news sites |
| The Infrastructure | Developers, homelabbers | Reddit ads, dev blogs |
| Edge AI Market | CTOs, product leaders | LinkedIn, industry pubs |
| The Question | General tech audience | Programmatic display |