66 lines
1.6 KiB
Markdown
66 lines
1.6 KiB
Markdown
# Email Subject Lines
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## Pain-Focused
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- You're wasting [TIME] on [PROBLEM]
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- [PROBLEM] shouldn't take [TIME]
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- Stop [PAINFUL ACTIVITY]
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- [PROBLEM] is stealing your [TIME/MONEY/SANITY]
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## Curiosity-Focused
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- How [IMPRESSIVE RESULT] in [SHORT TIME]
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- The [NUMBER]-second [OUTCOME]
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- What if [PROBLEM] just stopped?
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- [NUMBER]% of [AUDIENCE] are doing [ACTIVITY] wrong
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## Benefit-Focused
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- [OUTCOME] in [SHORT TIME]
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- Never [PAIN] again
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- [ACTIVITY] without [PAINFUL REQUIREMENT]
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- Get [TIME/MONEY] back
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## Stat-Focused
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- [SHOCKING PERCENTAGE]% (read this)
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- [NUMBER] [METRIC] later...
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- [PROBLEM]: [BIG NUMBER] hours wasted
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- We've [IMPRESSIVE ACHIEVEMENT]
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## Direct
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- This is [PRODUCT]
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- [PRODUCT]: [WHAT IT DOES]
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- Deploy in 11 seconds
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- $49/month vs $200k/year
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---
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## Examples (BlackRoad OS)
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### Pain-Focused
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- You're wasting 15 hours weekly on deployment
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- Deployment shouldn't take 6 hours
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- Stop fighting AWS
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- Infrastructure is stealing your weekends
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### Curiosity-Focused
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- How we deploy 10,000 apps in 11 seconds
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- The 11-second deployment
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- What if deployment just stopped being hard?
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- 87% of developers are deploying wrong
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### Benefit-Focused
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- Production in 11 seconds
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- Never fear Friday deploys again
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- Deploy without learning AWS
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- Get 15 hours back every week
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### Stat-Focused
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- 87% of your week is wasted (read this)
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- 10,000 deployments later...
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- Deployment: 720 hours wasted annually
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- We've never broken production on a Friday
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### Direct
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- This is BlackRoad OS
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- BlackRoad OS: one-command deployment
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- Deploy in 11 seconds
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- $49/month vs $200k DevOps salary
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