1.6 KiB
1.6 KiB
Email Subject Lines
Pain-Focused
- You're wasting [TIME] on [PROBLEM]
- [PROBLEM] shouldn't take [TIME]
- Stop [PAINFUL ACTIVITY]
- [PROBLEM] is stealing your [TIME/MONEY/SANITY]
Curiosity-Focused
- How [IMPRESSIVE RESULT] in [SHORT TIME]
- The [NUMBER]-second [OUTCOME]
- What if [PROBLEM] just stopped?
- [NUMBER]% of [AUDIENCE] are doing [ACTIVITY] wrong
Benefit-Focused
- [OUTCOME] in [SHORT TIME]
- Never [PAIN] again
- [ACTIVITY] without [PAINFUL REQUIREMENT]
- Get [TIME/MONEY] back
Stat-Focused
- [SHOCKING PERCENTAGE]% (read this)
- [NUMBER] [METRIC] later...
- [PROBLEM]: [BIG NUMBER] hours wasted
- We've [IMPRESSIVE ACHIEVEMENT]
Direct
- This is [PRODUCT]
- [PRODUCT]: [WHAT IT DOES]
- Deploy in 11 seconds
- $49/month vs $200k/year
Examples (BlackRoad OS)
Pain-Focused
- You're wasting 15 hours weekly on deployment
- Deployment shouldn't take 6 hours
- Stop fighting AWS
- Infrastructure is stealing your weekends
Curiosity-Focused
- How we deploy 10,000 apps in 11 seconds
- The 11-second deployment
- What if deployment just stopped being hard?
- 87% of developers are deploying wrong
Benefit-Focused
- Production in 11 seconds
- Never fear Friday deploys again
- Deploy without learning AWS
- Get 15 hours back every week
Stat-Focused
- 87% of your week is wasted (read this)
- 10,000 deployments later...
- Deployment: 720 hours wasted annually
- We've never broken production on a Friday
Direct
- This is BlackRoad OS
- BlackRoad OS: one-command deployment
- Deploy in 11 seconds
- $49/month vs $200k DevOps salary