BlackRoad Advertising Playbook
Psychology-driven advertising strategy built from JOUR 4251 — Psychology of Advertising (University of Minnesota).
Contents
paper/blackroad-advertising-playbook.md— Full academic paper: psychology-driven frameworkpaper/blackroad-advertising-approach.md— How BlackRoad approaches the framework in practiceplaybook.md— Quick-reference playbook
About
This repository contains BlackRoad's advertising psychology framework and the operational paper describing how BlackRoad applies it. The framework synthesizes academic foundations — cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments — into an actionable system for campaign design. The approach paper describes the philosophy, methodology, and discipline with which BlackRoad executes the framework across every engagement.
Source Material: JOUR 4251 Psychology of Advertising — Dr. Claire M. Segijn, Hubbard School of Journalism and Mass Communication, University of Minnesota (Spring 2020)
License
Copyright 2026 BlackRoad. All rights reserved.