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20 lines
1.3 KiB
Markdown
20 lines
1.3 KiB
Markdown
# BlackRoad Advertising Playbook
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Psychology-driven advertising strategy built from JOUR 4251 — Psychology of Advertising (University of Minnesota).
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## Contents
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- [`paper/blackroad-advertising-playbook.md`](paper/blackroad-advertising-playbook.md) — Full academic paper: psychology-driven framework
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- [`paper/blackroad-advertising-approach.md`](paper/blackroad-advertising-approach.md) — How BlackRoad approaches the framework in practice
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- [`playbook.md`](playbook.md) — Quick-reference playbook
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## About
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This repository contains BlackRoad's advertising psychology framework and the operational paper describing how BlackRoad applies it. The framework synthesizes academic foundations — cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments — into an actionable system for campaign design. The approach paper describes the philosophy, methodology, and discipline with which BlackRoad executes the framework across every engagement.
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**Source Material**: JOUR 4251 Psychology of Advertising — Dr. Claire M. Segijn, Hubbard School of Journalism and Mass Communication, University of Minnesota (Spring 2020)
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## License
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Copyright 2026 BlackRoad. All rights reserved.
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