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@@ -233,24 +233,9 @@ That is how we approach this framework at BlackRoad.
## References ## References
Baddeley, A. D., & Hitch, G. (1974). Working memory. In G. H. Bower (Ed.), *The psychology of learning and motivation* (Vol. 8, pp. 47–89). Academic Press.
Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. *Journal of Personality and Social Psychology*, 39(5), 752–766.
Cialdini, R. B. (2001). *Influence: Science and practice* (4th ed.). Allyn & Bacon.
Eagly, A. H., & Chaiken, S. (1993). *The psychology of attitudes*. Harcourt Brace Jovanovich.
Fennis, B. M., & Stroebe, W. (2016). *The psychology of advertising* (2nd ed.). Routledge. Fennis, B. M., & Stroebe, W. (2016). *The psychology of advertising* (2nd ed.). Routledge.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. *Econometrica*, 47(2), 263–292.
Katz, D. (1960). The functional approach to the study of attitudes. *Public Opinion Quarterly*, 24(2), 163–204. Katz, D. (1960). The functional approach to the study of attitudes. *Public Opinion Quarterly*, 24(2), 163–204.
Petty, R. E., & Cacioppo, J. T. (1986). *Communication and persuasion: Central and peripheral routes to attitude change*. Springer-Verlag.
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. *Journal of Advertising*, 46(4), 455–472.
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