diff --git a/paper/blackroad-advertising-approach.md b/paper/blackroad-advertising-approach.md index 1794bcc..b3314f4 100644 --- a/paper/blackroad-advertising-approach.md +++ b/paper/blackroad-advertising-approach.md @@ -233,24 +233,9 @@ That is how we approach this framework at BlackRoad. ## References -Baddeley, A. D., & Hitch, G. (1974). Working memory. In G. H. Bower (Ed.), *The psychology of learning and motivation* (Vol. 8, pp. 47–89). Academic Press. - -Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. *Journal of Personality and Social Psychology*, 39(5), 752–766. - -Cialdini, R. B. (2001). *Influence: Science and practice* (4th ed.). Allyn & Bacon. - -Eagly, A. H., & Chaiken, S. (1993). *The psychology of attitudes*. Harcourt Brace Jovanovich. - Fennis, B. M., & Stroebe, W. (2016). *The psychology of advertising* (2nd ed.). Routledge. -Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. *Econometrica*, 47(2), 263–292. - Katz, D. (1960). The functional approach to the study of attitudes. *Public Opinion Quarterly*, 24(2), 163–204. - -Petty, R. E., & Cacioppo, J. T. (1986). *Communication and persuasion: Central and peripheral routes to attitude change*. Springer-Verlag. - -Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. *Journal of Advertising*, 46(4), 455–472. - --- *Built by BlackRoad. Powered by science.*