blackroad-marketing/ads/display/banner-copy.md

BlackRoad Display Ad Copy

Principle: Peripheral Route — resolve in under 2 seconds Formats: Leaderboard (728x90), Medium Rectangle (300x250), Skyscraper (160x600), Mobile (320x50)

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Set 1: The Math

Leaderboard (728x90)

$3.90/hr for a cloud GPU.    $99 for a Hailo-8. Forever.    → blackroad.io

Medium Rectangle (300x250)

Cloud GPU: $33,696/year

Hailo-8: $99. Once.

52 TOPS of AI inference
on a Raspberry Pi.

[Own Your Stack →]

Skyscraper (160x600)

$3.90
/hour

×24
×365

= $33,696
/year

For ONE
cloud GPU.

—

$99.
Once.
Forever.

BlackRoad OS
[Start Free →]

Mobile (320x50)

Cloud GPU: $33K/yr.  Hailo-8: $99 forever.  → blackroad.io

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Set 2: The Stat

Leaderboard (728x90)

94% of IT leaders fear vendor lock-in.    0% of BlackRoad users have a vendor.    → blackroad.io

Medium Rectangle (300x250)

94% of IT leaders
fear vendor lock-in.

BlackRoad runs on hardware
you own outright.

No API keys. No contracts.
No surprise pricing.

[Own Your Stack →]

Skyscraper (160x600)

94%
of IT leaders
fear vendor
lock-in.

42%
are moving
workloads
back on-prem.

You're not
early.

You're right
on time.

BlackRoad OS
[Start Free →]

Mobile (320x50)

94% fear lock-in. 0% vendor dependency.  → blackroad.io

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Set 3: The Infrastructure

Leaderboard (728x90)

5 Pis. 52 TOPS. 16 models. 30 websites. $0/month.    BlackRoad OS → blackroad.io

Medium Rectangle (300x250)

5 Raspberry Pis
run our entire company.

52 TOPS neural inference
16 AI models
30 websites
207 repositories
$0/month cloud bill

[See the architecture →]

Skyscraper (160x600)

What $400
of hardware
runs:

30 websites
16 AI models
52 TOPS
207 repos
50 AI skills
334 web apps

Monthly
cloud bill:

$0

BlackRoad OS
Pave Tomorrow.
[Start Free →]

Mobile (320x50)

5 Pis. 52 TOPS. 30 sites. $0/mo.  → blackroad.io

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Set 4: The Edge AI Market

Leaderboard (728x90)

Edge AI: $24.9B → $118.7B by 2033.    The hardware costs $99.    → blackroad.io

Medium Rectangle (300x250)

The edge AI market
will 5x by 2033.

$24.9B → $118.7B

The hardware that
powers it costs $99.

BlackRoad OS
[Get started →]

Mobile (320x50)

Edge AI: $118B by 2033. Start with $99.  → blackroad.io

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Set 5: The Question

Medium Rectangle (300x250)

You're reading this
on a device that loaded
content served by
a Raspberry Pi.

Did you notice?

That's the point.

[See how →]

Leaderboard (728x90)

This page was served by a Raspberry Pi through a Cloudflare tunnel. You didn't notice. That's the point. → blackroad.io

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Design Specs

• Background: #000000 (black)
• Text: #FFFFFF (white)
• Accent: #FF1D6C (hot pink) — CTAs only
• Font: Space Grotesk (headlines), Inter (body)
• Logo: Bottom-right corner, small, white
• No gradients in display ads — keep flat for file size and readability
• CTA buttons: Hot pink background, white text, rounded corners
• All ads must pass the 2-second test: can someone understand the message in 2 seconds at a glance?

Targeting

Set	Audience	Platforms
The Math	Cloud users, DevOps	Google Display, LinkedIn
The Stat	IT decision makers	LinkedIn, tech news sites
The Infrastructure	Developers, homelabbers	Reddit ads, dev blogs
Edge AI Market	CTOs, product leaders	LinkedIn, industry pubs
The Question	General tech audience	Programmatic display