docs: add README with repo structure and academic sources

RoadChain-SHA2048: 0f17bb3b794bd8ab
RoadChain-Identity: alexa@sovereign
RoadChain-Full: 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

README.md

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+# blackroad-marketing
+
+Marketing operations repository for BlackRoad OS. Every framework, template, and blog post in this repo is backed by research from the University of Minnesota's advertising psychology and strategic communications programs.
+
+## Repository Structure
+
+```
+blackroad-marketing/
+├── ADVERTISING-PSYCHOLOGY-OPS.md    # Psychology of Advertising ops manual (JOUR 4251)
+├── STRATEGIC-COMMS-OPS.md           # Strategic Communications ops manual
+├── DIGITAL-STRATEGY-OPS.md          # Digital Strategy ops manual (SEO, email, social, paid)
+├── CAMPAIGNS-OPS.md                 # Campaign planning ops manual
+├── MARKETING-MADLIBS.md             # 14 fill-in-the-blank marketing templates
+├── TEMPLATES.md                     # 15 additional templates (video, pitch, PR, ads, etc.)
+├── CAMPAIGN-BRIEF-Q2-2026.md        # Live campaign: "Own Your Stack" Q2 2026
+├── README.md
+└── blog/
+    ├── 01-vendor-lock-in.md          # 94% fear vendor lock-in
+    ├── 02-advertisements-misunderstood.md  # 80% of ads misunderstood
+    ├── 03-raspberry-pi-68-million.md  # 68M Pis sold, 5 run our company
+    ├── 04-self-hosted-market.md       # $18.48B self-hosted market
+    ├── 05-email-open-rates.md         # 43% open rate is fake
+    ├── 06-small-business-ai.md        # 82% SMBs say AI not applicable
+    ├── 07-edge-ai-market.md           # $118B edge AI market
+    └── 08-psychology-of-pricing.md    # 3 pricing page tricks explained
+```
+
+## Operations Manuals
+
+| Manual | Source | What It Covers |
+|--------|--------|---------------|
+| Advertising Psychology | JOUR 4251 (Fennis & Stroebe) | Processing routes, attention, memory, attitudes, persuasion, compliance, personalization |
+| Strategic Communications | SC lectures + assignments | SWOT, STP, brand strategy, crisis communication, segmentation, evaluation |
+| Digital Strategy | DS lectures + readings | SEO, paid search, email, mobile, social media, PESO, reputation management |
+| Campaigns | Campaign class + assignments | Full campaign planning, execution, measurement with worked examples |
+
+## Mad Libs Templates
+
+29 fill-in-the-blank templates across two files. Each template names the psychological principle it uses and includes a pre-ship checklist.
+
+**MARKETING-MADLIBS.md (14 templates):** Blog headline, landing page, email sequence, social posts, four walls, disrupt-then-reframe, campaign brief, customer journey, crisis response, segment profile, pricing page, A/B test, content calendar, influencer vetting.
+
+**TEMPLATES.md (15 templates):** Video script, pitch deck, press release, product launch, testimonial request, competitive comparison, onboarding emails, tagline generator, paid search ads, social/display ads, webinar invite, partnership pitch, referral program, repo README, job posting.
+
+## Blog Posts
+
+Every blog post follows the stat-hook format:
+
+```
+[VERIFIED STAT FROM EXTERNAL SOURCE]. [REFRAME THAT CONNECTS TO BLACKROAD].
+```
+
+All stats are sourced and linked. All BlackRoad claims are verified against production systems.
+
+## Academic Sources
+
+- Fennis, B. M., & Stroebe, W. (2010/2016). *The Psychology of Advertising.* Psychology Press.
+- JOUR 4251 — Psychology of Advertising, University of Minnesota (Dr. Claire M. Segijn)
+- Strategic Communications program, University of Minnesota
+- Digital Strategy in Strategic Communications program, University of Minnesota
+- Cialdini, R. B. — Principles of Compliance
+- Coombs, W. T. — Situational Crisis Communication Theory (SCCT)
+- Petty & Cacioppo — Elaboration Likelihood Model (ELM)
+- Ajzen — Theory of Planned Behavior (TPB)
+
+---
+
+*BlackRoad OS — Pave Tomorrow.*