feat: complete ad suite — search, social, display, video, email

Paid Search: 5 ad groups, 10 ads, negative keywords, budget allocation
Social: 5 Twitter threads, Reddit/HN posts for 5 subreddits + Show HN
Display: 5 banner sets × 4 formats (leaderboard, rectangle, skyscraper, mobile)
Video: 60s 'Own Your Stack' script + 30s 'The Math' script
Email: 5-email nurture sequence with segmentation rules

All backed by verified stats and named psych principles

RoadChain-SHA2048: 3d877b6d5e4827c0
RoadChain-Identity: alexa@sovereign
RoadChain-Full: 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

ads/video-scripts/30s-the-math.md

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+# Video Script: "The Math" (30 seconds)
+
+**Principle:** Disrupt-Then-Reframe + Anchoring
+**Format:** Kinetic typography + minimal hardware shots
+**Music:** Percussive, builds urgency
+
+---
+
+## Script
+
+```
+[0-3s] HOOK
+BLACK SCREEN. White text punches in:
+
+    $3.90
+
+VO: "Three ninety an hour."
+
+[3-8s] THE ANCHOR
+Text animates — multiplies:
+
+    $3.90 × 24 hours = $93.60/day
+    $93.60 × 30 days = $2,808/month
+    $2,808 × 12 months = $33,696/year
+
+VO: "That's what one cloud GPU costs per year."
+
+[8-12s] THE DISRUPTION
+All numbers shatter. New number drops in:
+
+    $99
+
+VO: "This is what a Hailo-8 AI accelerator costs. Total."
+
+[12-18s] THE REFRAME
+Split screen:
+LEFT: Cloud bill climbing ($3.90... $93... $2,808... $33,696...)
+RIGHT: Hailo-8 on a Raspberry Pi. Static number: $99.
+
+    26 TOPS of neural inference.
+    No monthly bill.
+    Runs forever.
+
+VO: "Twenty-six trillion operations per second. No bill. No expiration. No vendor."
+
+[18-25s] THE STACK
+Quick cuts — each with a number:
+
+    5 Raspberry Pis
+    52 TOPS
+    16 AI models
+    30 websites
+    $0/month
+
+VO: "Five Pis. Fifty-two TOPS. Sixteen models. Thirty websites. Zero dollars a month."
+
+[25-30s] END
+Black. Logo. Tagline.
+
+    BlackRoad OS
+    Own your stack.
+    blackroad.io
+
+AUDIO: Beat drops to silence.
+```
+
+---
+
+## Production Notes
+
+- **Kinetic typography is the star.** Numbers should animate with weight — big, bold, impactful.
+- **The multiplication sequence** should feel like a cash register running up.
+- **The $99 drop** should feel like relief — the number should land with a satisfying thud.
+- **Produce in all aspect ratios** (16:9, 9:16, 1:1).
+- **This is the paid ad version** — designed for pre-roll, social feed, and display.

ads/video-scripts/60s-own-your-stack.md

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+# Video Script: "Own Your Stack" (60 seconds)
+
+**Principle:** Primacy/Recency + ELM (Peripheral → Central)
+**Format:** Screen recording + terminal + hardware shots
+**Music:** Lo-fi electronic, minimal, builds
+
+---
+
+## Script
+
+```
+[0-3s] HOOK — PERIPHERAL
+VISUAL: Black screen. Terminal cursor blinks. Text types itself:
+
+    $ ssh pi@cecilia
+    $ ollama list
+    [16 models appear]
+
+AUDIO: Mechanical keyboard sounds. No music yet.
+
+[3-10s] PROBLEM
+VISUAL: Cut to cloud provider dashboard. Bill: $33,696.00/year.
+Zoom into the line item: "1x H100 GPU — $3.90/hr"
+
+VO: "One cloud GPU costs thirty-three thousand dollars a year."
+
+[10-15s] THE TURN
+VISUAL: Hard cut to a Raspberry Pi 5 sitting on a desk. Hand plugs in a Hailo-8 M.2 module. Click.
+
+VO: "This costs ninety-nine dollars. Once."
+
+TEXT ON SCREEN: "Hailo-8 — 26 TOPS neural inference"
+
+[15-25s] SOLUTION
+VISUAL: Terminal montage — fast cuts:
+    $ ollama run llama3
+    $ curl localhost:6333/collections  (Qdrant)
+    $ nats pub agents.task '{"skill":"summarize"}'
+
+VISUAL: Split screen showing 5 Pi terminals, all active.
+
+VO: "BlackRoad OS runs sixteen AI models on five Raspberry Pis.
+Fifty skills. Fifty-two trillion operations per second.
+Zero cloud dependency."
+
+[25-35s] PROOF
+VISUAL: Browser opening blackroad.io — site loads instantly.
+Cut to: Gitea dashboard showing 207 repos.
+Cut to: RoadPay billing dashboard.
+Cut to: analytics showing 30 websites active.
+
+TEXT ON SCREEN:
+    "30 websites"
+    "207 repositories"
+    "50 AI skills"
+    "$0/month"
+
+VO: "This isn't a demo. It's production. Thirty websites. A billing system.
+Two hundred seven repos. All on four hundred dollars of hardware."
+
+[35-50s] THE STAKES
+VISUAL: Headline montage — real articles:
+    "94% of IT Leaders Fear Vendor Lock-In"
+    "Self-Hosted Market Hits $18.48 Billion"
+    "Edge AI to Reach $118 Billion by 2033"
+
+VO: "Ninety-four percent of IT leaders fear vendor lock-in.
+The self-hosted market just hit eighteen billion dollars.
+The shift is happening. The hardware already costs ninety-nine dollars."
+
+[50-57s] CTA
+VISUAL: Clean shot of the Pi cluster. All LEDs active.
+Camera slowly pulls back to reveal: it's sitting on a shelf in a closet.
+
+VO: "Own your stack. Own your models. Own your data."
+
+[57-60s] END CARD
+VISUAL: Black background. Logo fades in.
+
+TEXT:
+    BlackRoad OS
+    Pave Tomorrow.
+    blackroad.io
+
+AUDIO: Music resolves. Silence.
+```
+
+---
+
+## Production Notes
+
+- **No stock footage.** Everything is real hardware, real terminals, real dashboards.
+- **Terminal text must be real commands** that actually work on the infrastructure.
+- **The cloud bill screenshot** should be a realistic mock-up (not a real AWS bill — we don't use AWS).
+- **Music:** Something like Tycho or Boards of Canada — electronic, minimal, builds tension then resolves.
+- **Aspect ratios:** Produce in 16:9 (YouTube), 9:16 (TikTok/Reels/Shorts), and 1:1 (Twitter/LinkedIn).
+- **Captions required** on all versions (most social video is watched muted).
+
+## Platforms
+
+| Platform | Format | Length |
+|----------|--------|--------|
+| YouTube | 16:9 | 60s |
+| Twitter/X | 16:9 or 1:1 | 60s |
+| TikTok | 9:16 | 60s |
+| Instagram Reels | 9:16 | 60s |
+| LinkedIn | 16:9 | 60s |
+| YouTube Shorts | 9:16 | 45s (cut stakes section) |