feat: LinkedIn, Dev.to, onboarding emails, landing page
LinkedIn: 7 posts (founder story, psychology, market thesis, culture, contrarian, sovereignty, education) Dev.to: 3 articles (Pi setup guide, architecture deep-dive, psychology cross-post) Onboarding: 3-email post-deploy sequence (welcome → expand → identity) Landing page: 'Own Your Stack' full page copy with A/B test plan RoadChain-SHA2048: acf9a01550f3cb91 RoadChain-Identity: alexa@sovereign RoadChain-Full: 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ads/landing-pages/own-your-stack.md
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ads/landing-pages/own-your-stack.md
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# Landing Page: "Own Your Stack"
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**URL:** blackroad.io/own-your-stack
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**Principle:** ELM (Peripheral hero → Central scroll) + Primacy/Recency
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**Purpose:** Campaign landing page for Q2 2026 "Own Your Stack"
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---
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## HERO (Peripheral — 3 seconds)
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```
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# 52 TOPS of AI inference. $200 of hardware. $0/month.
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Your AI should run on your hardware, answer to your rules,
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and cost you nothing after the first week.
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[Deploy Your First Agent →] [See the Architecture →]
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```
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**Design:** Black background. White text. Hot pink CTA button. Terminal cursor animation behind the headline. No images — just typography and the gradient shape.
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---
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## PROBLEM (Bridge — stat hook)
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```
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## 94% of IT leaders fear vendor lock-in. You should too.
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A 2026 Parallels survey found that 94% of organizations are concerned
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about vendor lock-in — and 42% are actively moving workloads back on-premises.
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The math is simple:
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| | Cloud GPU | BlackRoad |
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|---|---|---|
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| Cost | $3.90/hour | $99 one-time (Hailo-8) |
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| Annual | $33,696 | ~$70 electricity |
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| Data privacy | Policy-dependent | Physics-guaranteed |
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| Vendor dependency | Complete | Zero |
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| Cancellation | Lose access | You own the hardware |
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The self-hosted cloud market hit $18.48 billion in 2025.
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Edge AI is growing at 21.7% CAGR.
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This isn't early. This is right on time.
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```
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---
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## SOLUTION (Central Route — arguments that survive counterarguing)
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```
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## What BlackRoad OS Actually Does
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BlackRoad is a self-hosted AI operating system that runs on Raspberry Pis.
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Not a demo. Production infrastructure.
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### 16 AI Models, Locally
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Ollama serves Llama 3, Mistral, CodeLlama, Phi-3, Gemma, and 11 more.
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On your Pi. On your network. No API key.
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### 52 TOPS Neural Inference
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Two Hailo-8 accelerators ($99 each) deliver 52 trillion operations per second.
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Classification, detection, embedding, and inference — all on-device.
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### 50 AI Skills Across 6 Modules
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Summarization. Classification. Code generation. Content creation.
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Analysis. Monitoring. Pre-built and extensible.
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### Agent Mesh Network
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NATS v2.12.3 connects agents across nodes via pub/sub messaging.
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Agents delegate, collaborate, and report — without a central server.
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### Complete Infrastructure
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Gitea (207 repos). PostgreSQL. Qdrant vector search.
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Pi-hole DNS. WireGuard encryption. Docker Swarm orchestration.
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Everything you need. Nothing you rent.
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```
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---
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## PROOF (Social Validation + Authority)
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```
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## This Is What It Looks Like in Production
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Five Raspberry Pis serve:
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→ 30 websites across 20 domains
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→ 207 git repositories on Gitea
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→ 50 AI skills across 6 modules
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→ A billing system processing real payments (RoadPay)
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→ An auth system with 42 users (auth.blackroad.io)
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→ 334 web applications
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→ 8 AI agents responding to GitHub events across 69 repos
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Total power consumption: 46 watts.
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Total monthly cloud bill: $0.
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This page was served by this infrastructure.
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```
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---
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## COMPARISON (Two-sided messaging — honesty builds credibility)
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```
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## Where Cloud Wins vs. Where BlackRoad Wins
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We'll be straight with you.
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CLOUD IS BETTER FOR:
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✓ Training large models (you need H100 clusters)
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✓ Burst capacity (100 GPUs for 2 hours)
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✓ Global distribution (12 regions simultaneously)
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BLACKROAD IS BETTER FOR:
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✓ Always-on inference ($99 once vs. $33,696/year)
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✓ Privacy (data never leaves your hardware)
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✓ Vendor independence (no API keys, no ToS changes)
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✓ Latency (on-device = no network round trip)
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✓ Steady-state cost (hardware pays for itself in days)
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Most AI workloads are inference, not training.
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If you're running models 24/7, you're overpaying by 100x.
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```
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---
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## CTA (Commitment/Consistency — small ask)
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```
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## Deploy Your First Agent in Under 10 Minutes
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No credit card. No sales call. No "enterprise pricing" email.
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One command. Your Pi. Your model. Your data. Your agent.
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[Deploy Now →]
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What happens when you click:
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1. You'll get the setup guide (Pi 5 + Ollama + Hailo-8)
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2. You'll run one command to deploy your first agent
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3. Your agent starts listening for tasks — on YOUR hardware
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4. You'll wonder why you ever rented compute
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Already have a Pi? Skip to step 2. → [Quick Deploy →]
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```
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---
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## FOOTER (Recency — last thing they remember)
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```
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BlackRoad OS — Pave Tomorrow.
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"Pick up your agent. Ride the BlackRoad together.
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Remember the Road. Pave Tomorrow."
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```
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---
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## Page Specs
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- **Load time target:** <1 second (served via Cloudflare)
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- **Mobile-first:** All sections stack cleanly
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- **No JavaScript required** for core content (progressive enhancement only)
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- **Dark mode only** — black background, white text, hot pink CTAs
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- **Fonts:** Space Grotesk (headlines), JetBrains Mono (code/stats), Inter (body)
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- **Analytics:** stats-blackroad Worker + KV (self-hosted, no Google Analytics)
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## A/B Test Plan
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| Test | Variable | Hypothesis |
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|------|----------|------------|
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| 1 | Hero headline: "52 TOPS..." vs. "Your AI shouldn't need permission" | Concrete stat outperforms abstract claim (vividness principle) |
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| 2 | CTA text: "Deploy Now" vs. "Deploy Your First Agent" | Specific verb + object outperforms generic (commitment specificity) |
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| 3 | Comparison section: present vs. absent | Two-sided messaging increases conversion (credibility boost) |
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