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12-decision-template.md

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+# Decision Template
+
+You have two options:
+
+**Option 1: [OLD WAY]**
+[PAIN 1]
+[PAIN 2]
+[PAIN 3]
+[COST]
+
+**Option 2: [PRODUCT]**
+[BENEFIT 1]
+[BENEFIT 2]
+[BENEFIT 3]
+[PRICE]
+
+The choice is yours.
+
+[CTA] →
+
+---
+
+## Example
+
+You have two options:
+
+**Option 1: Keep doing deployment the hard way**
+50-page AWS tutorials
+6+ hours per deploy
+Production breaks on Fridays
+$200k/year DevOps salary
+
+**Option 2: BlackRoad OS**
+One command: `blackroad deploy`
+11 seconds to production
+99.97% uptime, never broken production
+$49/month
+
+The choice is yours.
+
+Deploy → blackroad.io