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07-you-vs-them-template.md

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+# You vs Them Template
+
+Most [COMPANIES/PEOPLE]:
+[WHAT THEY DO WRONG 1]
+[WHAT THEY DO WRONG 2]
+[WHAT THEY DO WRONG 3]
+
+You:
+[WHAT YOU DO RIGHT 1]
+[WHAT YOU DO RIGHT 2]
+[WHAT YOU DO RIGHT 3]
+
+The difference? [PRODUCT].
+
+[HOW IT ENABLES THE DIFFERENCE].
+
+[CTA] →
+
+---
+
+## Example
+
+Most developers:
+Spend 15+ hours weekly on deployment
+Fear Friday deploys
+Need a DevOps team to scale
+
+You:
+Deploy in 11 seconds
+Ship Friday afternoon fearlessly
+Scale automatically, zero DevOps
+
+The difference? BlackRoad OS.
+
+One command. Your infrastructure just works.
+
+Deploy → blackroad.io