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04-before-after-template.md

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+# Before/After Template
+
+Before [PRODUCT]:
+- [PAIN 1]
+- [PAIN 2]
+- [PAIN 3]
+- [PAIN 4]
+
+After [PRODUCT]:
+- [BENEFIT 1]
+- [BENEFIT 2]
+- [BENEFIT 3]
+- [BENEFIT 4]
+
+[CUSTOMER QUOTE].
+
+[PRICE]. [TIME TO VALUE].
+
+[CTA] →
+
+---
+
+## Example
+
+Before BlackRoad OS:
+- 6 hours deploying
+- 50-page AWS tutorials
+- Production broken on Fridays
+- $200k/year DevOps salaries
+
+After BlackRoad OS:
+- 11 seconds deploying
+- One command: `blackroad deploy`
+- Never broken production once
+- $49/month total
+
+"I deleted 10,000 lines of Terraform and shipped 3 features the same week."
+
+$0 until funded. Live in 4 minutes.
+
+Deploy → blackroad.io