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02-pain-template.md

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+# Pain Template
+
+[PROBLEM] sucks.
+
+You know it. I know it.
+
+[SPECIFIC PAIN 1].
+[SPECIFIC PAIN 2].
+[SPECIFIC PAIN 3].
+
+[PRODUCT] fixes it.
+
+[SIMPLE EXPLANATION OF HOW].
+
+[BENEFIT 1]. [BENEFIT 2]. [BENEFIT 3].
+
+[PRICE].
+
+[CTA] →
+
+---
+
+## Example
+
+Deployment sucks.
+
+You know it. I know it.
+
+YAML configs that break.
+AWS docs that confuse.
+Weekends lost to DevOps.
+
+BlackRoad OS fixes it.
+
+One command. Zero config. Your app is live.
+
+Deploy in seconds. Sleep soundly. Build features instead.
+
+$0 until funded. Then $49/month.
+
+Deploy → blackroad.io