"""
Brand Voice Analyzer Agent

Analyzes and maintains brand voice consistency across content,
providing recommendations to align with brand guidelines.
"""

from typing import Any, Dict, List
from agents.base import BaseAgent


class BrandVoiceAnalyzerAgent(BaseAgent):
    """
    Analyzes brand voice consistency.

    Features:
    - Tone analysis
    - Style consistency checking
    - Brand guideline compliance
    - Voice characteristics identification
    - Recommendations for alignment
    - Multi-content comparison
    """

    def __init__(self):
        super().__init__(
            name='brand-voice-analyzer',
            description='Analyze and maintain brand voice consistency',
            category='creative',
            version='1.0.0',
            tags=['brand', 'voice', 'tone', 'consistency', 'analysis']
        )

    async def execute(self, params: Dict[str, Any]) -> Dict[str, Any]:
        """
        Analyze brand voice.

        Args:
            params: {
                'content': str,
                'brand_guidelines': Dict,
                'comparison_content': List[str],
                'options': {
                    'detailed_analysis': bool,
                    'provide_suggestions': bool,
                    'score_alignment': bool
                }
            }

        Returns:
            {
                'status': 'success|failed',
                'voice_analysis': Dict,
                'consistency_score': float,
                'recommendations': List[str],
                'voice_attributes': Dict
            }
        """
        content = params.get('content', '')
        brand_guidelines = params.get('brand_guidelines', {})
        comparison_content = params.get('comparison_content', [])
        options = params.get('options', {})

        self.logger.info(
            "Analyzing brand voice consistency"
        )

        # Mock brand voice analysis
        voice_analysis = {
            'tone': {
                'detected': 'professional',
                'target': brand_guidelines.get('tone', 'professional'),
                'match': True,
                'confidence': 0.92
            },
            'formality': {
                'level': 'moderate-formal',
                'score': 7.5,  # 1-10 scale
                'target': brand_guidelines.get('formality', 7.0),
                'alignment': 'good'
            },
            'personality_traits': {
                'friendly': 0.75,
                'authoritative': 0.82,
                'innovative': 0.68,
                'trustworthy': 0.88,
                'enthusiastic': 0.45
            },
            'writing_style': {
                'sentence_length': 'medium',
                'vocabulary_complexity': 'intermediate',
                'active_voice_percentage': 78,
                'passive_voice_percentage': 22,
                'personal_pronouns': 'moderate use'
            }
        }

        voice_attributes = {
            'primary_characteristics': [
                'Professional',
                'Authoritative',
                'Trustworthy',
                'Clear'
            ],
            'secondary_characteristics': [
                'Friendly',
                'Innovative',
                'Approachable'
            ],
            'word_choice': {
                'preferred_words': [
                    'innovative', 'professional', 'solution',
                    'optimize', 'strategic', 'excellence'
                ],
                'avoided_words': [
                    'maybe', 'basically', 'literally',
                    'actually', 'very', 'really'
                ]
            },
            'sentence_structure': {
                'avg_sentence_length': 18,
                'complexity': 'moderate',
                'variety': 'good',
                'fragment_usage': 'minimal'
            }
        }

        consistency_score = 0.85  # 0-1 scale

        recommendations = [
            {
                'priority': 'high',
                'category': 'tone',
                'issue': 'Some sections sound too casual',
                'suggestion': 'Replace colloquial phrases with professional alternatives',
                'examples': [
                    {'current': 'a bunch of', 'suggested': 'several'},
                    {'current': 'stuff', 'suggested': 'items/elements'},
                    {'current': 'pretty good', 'suggested': 'effective/successful'}
                ]
            },
            {
                'priority': 'medium',
                'category': 'voice',
                'issue': 'Inconsistent use of active voice',
                'suggestion': 'Aim for 80%+ active voice for stronger messaging',
                'examples': [
                    {
                        'passive': 'The product was developed by our team',
                        'active': 'Our team developed the product'
                    }
                ]
            },
            {
                'priority': 'low',
                'category': 'style',
                'issue': 'Varied sentence lengths could improve flow',
                'suggestion': 'Mix short punchy sentences with longer detailed ones',
                'tip': 'Target 15-20 words average with 30% variety'
            }
        ]

        brand_alignment = {
            'tone_alignment': 0.92,
            'style_alignment': 0.85,
            'vocabulary_alignment': 0.88,
            'message_alignment': 0.83,
            'overall_alignment': 0.87
        }

        comparison_analysis = []
        if comparison_content:
            comparison_analysis = [
                {
                    'content_id': 'doc_001',
                    'similarity': 0.89,
                    'tone_match': 'high',
                    'differences': ['Slightly more formal tone']
                },
                {
                    'content_id': 'doc_002',
                    'similarity': 0.82,
                    'tone_match': 'medium',
                    'differences': ['More technical language', 'Less friendly']
                }
            ]

        return {
            'status': 'success',
            'consistency_score': consistency_score,
            'grade': 'B+' if consistency_score >= 0.8 else 'B' if consistency_score >= 0.7 else 'C',
            'voice_analysis': voice_analysis,
            'voice_attributes': voice_attributes,
            'brand_alignment': brand_alignment,
            'recommendations': recommendations,
            'comparison_analysis': comparison_analysis,
            'sentiment_analysis': {
                'overall_sentiment': 'positive',
                'sentiment_score': 0.72,
                'emotional_tone': {
                    'confident': 0.78,
                    'optimistic': 0.65,
                    'analytical': 0.82,
                    'empathetic': 0.58
                }
            },
            'readability_metrics': {
                'flesch_reading_ease': 68,
                'flesch_kincaid_grade': 8.5,
                'gunning_fog_index': 10.2,
                'smog_index': 9.8,
                'target_audience': '8th-10th grade reading level'
            },
            'linguistic_features': {
                'avg_word_length': 4.8,
                'syllables_per_word': 1.6,
                'complex_words_percentage': 12,
                'jargon_usage': 'appropriate',
                'acronyms_count': 3,
                'transition_words': 'good usage'
            },
            'brand_voice_guidelines': {
                'do': [
                    'Use professional but approachable language',
                    'Write in active voice',
                    'Be clear and concise',
                    'Show expertise without jargon overload',
                    'Use inclusive language',
                    'Focus on customer benefits',
                    'Maintain optimistic outlook',
                    'Back claims with evidence'
                ],
                'dont': [
                    'Use overly casual slang',
                    'Write in passive voice excessively',
                    'Use complex jargon unnecessarily',
                    'Make unsupported claims',
                    'Use negative or pessimistic language',
                    'Be overly salesy or pushy',
                    'Use vague or ambiguous terms',
                    'Employ cliches and buzzwords'
                ]
            },
            'improvement_tips': [
                'Increase active voice usage from 78% to 80%+',
                'Reduce passive constructions for stronger messaging',
                'Maintain consistent formality level throughout',
                'Use more specific examples and data',
                'Vary sentence structure for better flow',
                'Replace weak words with power words',
                'Ensure consistent pronoun usage (we/you)',
                'Align vocabulary with brand word bank'
            ],
            'voice_consistency_over_time': {
                'trend': 'stable',
                'monthly_scores': [0.83, 0.85, 0.87, 0.85],
                'improvement': '+4% over last quarter'
            },
            'competitor_comparison': {
                'your_brand': {
                    'formality': 7.5,
                    'friendliness': 7.5,
                    'innovation': 6.8
                },
                'competitor_a': {
                    'formality': 8.2,
                    'friendliness': 6.0,
                    'innovation': 7.5
                },
                'competitor_b': {
                    'formality': 6.5,
                    'friendliness': 8.5,
                    'innovation': 6.0
                },
                'differentiation': 'Balanced professional and approachable tone'
            }
        }

    def validate_params(self, params: Dict[str, Any]) -> bool:
        """Validate brand voice analysis parameters."""
        if 'content' not in params:
            self.logger.error("Missing required field: content")
            return False

        return True
