blackroad-advertising-playbook/README.md

BlackRoad Advertising Playbook

Psychology-driven advertising strategy built from JOUR 4251 — Psychology of Advertising (University of Minnesota).

Contents

• paper/blackroad-advertising-playbook.md — Full academic paper: psychology-driven framework
• paper/blackroad-advertising-approach.md — How BlackRoad approaches the framework in practice
• paper/blackroad-salience-in-practice.md — BlackRoad salient: seeing the framework in practice
• playbook.md — Quick-reference playbook

About

This repository contains BlackRoad's advertising psychology framework and the operational paper describing how BlackRoad applies it. The framework synthesizes academic foundations — cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments — into an actionable system for campaign design. The approach paper describes the philosophy, methodology, and discipline with which BlackRoad executes the framework across every engagement.

Source Material: JOUR 4251 Psychology of Advertising — Dr. Claire M. Segijn, Hubbard School of Journalism and Mass Communication, University of Minnesota (Spring 2020)

License

Copyright 2026 BlackRoad. All rights reserved.