130+ fill-in-the-blank templates organized by psychological principle:
headlines (pioneering, salience, novelty, self-schema), body copy
(central/peripheral route, two-sided, ego-defensive, comprehension),
all 6 Cialdini principles, processing stage templates, attitude
engineering, memory architecture, full campaign sequences, channel-
specific formats, and pre-filled examples for all three products.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Paper 2 applies the advertising psychology playbook to BlackRoad OS's
three flagship products (RoadAuth $53.9B TAM, Lucidia $437.5B TAM,
Quantum $7-14B TAM). Includes consumer diagnosis, processing design,
memory architecture, attitude engineering, Cialdini compliance
integration, and 5-year advertising psychology roadmap to $600M ARR.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Synthesizes JOUR 4251 Psychology of Advertising course material into
a comprehensive psychology-driven advertising framework covering
cognitive processing, memory, attitudes, persuasion, compliance,
multitasking, personalization, diversity, and packaging.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>