blackroad-os/blackroad-advertising-playbook
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Add paper: How BlackRoad Approaches the Advertising Psychology Framework

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Co-authored-by: blackboxprogramming <118287761+blackboxprogramming@users.noreply.github.com>
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@@ -4,12 +4,13 @@ Psychology-driven advertising strategy built from JOUR 4251 — Psychology of Ad
## Contents
- [`paper/blackroad-advertising-playbook.md`](paper/blackroad-advertising-playbook.md) — Full paper
- [`paper/blackroad-advertising-playbook.md`](paper/blackroad-advertising-playbook.md) — Full academic paper: psychology-driven framework
- [`paper/blackroad-advertising-approach.md`](paper/blackroad-advertising-approach.md) — How BlackRoad approaches the framework in practice
- [`playbook.md`](playbook.md) — Quick-reference playbook
## About
This paper synthesizes the academic foundations of advertising psychology into an actionable strategic framework for BlackRoad. It covers cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments.
This repository contains BlackRoad's advertising psychology framework and the operational paper describing how BlackRoad applies it. The framework synthesizes academic foundations — cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments — into an actionable system for campaign design. The approach paper describes the philosophy, methodology, and discipline with which BlackRoad executes the framework across every engagement.
**Source Material**: JOUR 4251 Psychology of Advertising — Dr. Claire M. Segijn, Hubbard School of Journalism and Mass Communication, University of Minnesota (Spring 2020)