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Add BlackRoad Advertising Playbook paper and quick-reference guide

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Synthesizes JOUR 4251 Psychology of Advertising course material into
a comprehensive psychology-driven advertising framework covering
cognitive processing, memory, attitudes, persuasion, compliance,
multitasking, personalization, diversity, and packaging.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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# BlackRoad Advertising Playbook
Psychology-driven advertising strategy built from JOUR 4251 — Psychology of Advertising (University of Minnesota).
## Contents
- [`paper/blackroad-advertising-playbook.md`](paper/blackroad-advertising-playbook.md) — Full paper
- [`playbook.md`](playbook.md) — Quick-reference playbook
## About
This paper synthesizes the academic foundations of advertising psychology into an actionable strategic framework for BlackRoad. It covers cognitive processing, memory systems, attitude formation and change, persuasion models, compliance principles, personalization, and modern multi-screen environments.
**Source Material**: JOUR 4251 Psychology of Advertising — Dr. Claire M. Segijn, Hubbard School of Journalism and Mass Communication, University of Minnesota (Spring 2020)
## License
Copyright 2026 BlackRoad. All rights reserved.